With only a few more days to the sixteenth anniversary of the Company, there is no better time to talk about these pictures than the present.
Many people assume that the Company is a young one, and it often surprises them when told that the history of the Company goes back twenty years where it began with a single LAN shop in the east.
Now, we might no longer need LAN shops as much as we used to, but any dude will tell you that they were all the rage on this little island way back in the 90s, and that shop in the East marked the starting point to what the Company is today.
No longer is she just a LAN shop, she is now an entertainment company with six divisions, studios in five locations, and a pretty strong background in Game Development, Animation, Visual Effects and everything related to all three.
But I'm not here to write a PR spiel for the Company.
I'm here to write about these two pictures above. :)
They're moving in pictures, both of them, ten years old now, and they had been taken at a time when the Management decided it was the right time to develop the local studio arm independently whilst linking operations from her five year old educational arm to the studio.
Motion Capture was then an "emerging technology" in the entertainment sector (think Lord of The Rings) and the papers drawn up intended that this studio would have the capabilities for motion capture specifically for the use of 3D production.
Hence this place in the industrial estate of Bukit Merah- and these pictures- and although it may not seem like a big deal now, we gotta remember that this was 2008- 6 years after the first wave of digital transformation in Singapore- and a time when JTC hadn't developed Blk 71 into its current hipster status yet.
It was for extremely practical reasons that the industrial estate was chosen, because Motion Capture is a form that requires a good number of (powerful) computers, a bunch of crew, a heck lot of props, one big screen in blue or green, and plenty of jumping around.
Motion capture is a form that requires a good number of powerful computers, a bunch of crew, a heck lot of props, one big screen and plenty of jumping around.
In an industrial estate there is no need to cramp ourselvse into a tiny space on the second floor of a shop house.
There is no need to worry about noise pollution of the neighbors at night (because they have their lion dance practices downstairs in the car park at night and no one cares)
And best of all, I don't have to worry about having to protect the friggin' cement floor.
I'd love to say that we forged ahead with our mocap studio in Bukit Merah- that would make for great press stories- but it got to a point where it was not commercially viable, nor productivity-efficient, and as anyone knows, business isn't only about sticking to your stubborn guns and chomping doggedly through it.
It is also about the domestic economy, the business of the day, pivoting, making new decisions, having turnkey solutions and doing turnarounds.
We don't have mocap in Singapore today- Management decided not too long after to re-channel the resources- but we continue to have a foothold in the technology with our better-utilized studios in LA, South Korea, and elsewhere that today have delved into the universes of virtual reality and augmented reality.
Many people assume that the Company is a young one, and it often surprises them when told that the history of the Company goes back twenty years where it began with a single LAN shop in the east.
Now, we might no longer need LAN shops as much as we used to, but any dude will tell you that they were all the rage on this little island way back in the 90s, and that shop in the East marked the starting point to what the Company is today.
No longer is she just a LAN shop, she is now an entertainment company with six divisions, studios in five locations, and a pretty strong background in Game Development, Animation, Visual Effects and everything related to all three.
But I'm not here to write a PR spiel for the Company.
I'm here to write about these two pictures above. :)
They're moving in pictures, both of them, ten years old now, and they had been taken at a time when the Management decided it was the right time to develop the local studio arm independently whilst linking operations from her five year old educational arm to the studio.
Motion Capture was then an "emerging technology" in the entertainment sector (think Lord of The Rings) and the papers drawn up intended that this studio would have the capabilities for motion capture specifically for the use of 3D production.
Hence this place in the industrial estate of Bukit Merah- and these pictures- and although it may not seem like a big deal now, we gotta remember that this was 2008- 6 years after the first wave of digital transformation in Singapore- and a time when JTC hadn't developed Blk 71 into its current hipster status yet.
It was for extremely practical reasons that the industrial estate was chosen, because Motion Capture is a form that requires a good number of (powerful) computers, a bunch of crew, a heck lot of props, one big screen in blue or green, and plenty of jumping around.
Motion capture is a form that requires a good number of powerful computers, a bunch of crew, a heck lot of props, one big screen and plenty of jumping around.
In an industrial estate there is no need to cramp ourselvse into a tiny space on the second floor of a shop house.
There is no need to worry about noise pollution of the neighbors at night (because they have their lion dance practices downstairs in the car park at night and no one cares)
And best of all, I don't have to worry about having to protect the friggin' cement floor.
I'd love to say that we forged ahead with our mocap studio in Bukit Merah- that would make for great press stories- but it got to a point where it was not commercially viable, nor productivity-efficient, and as anyone knows, business isn't only about sticking to your stubborn guns and chomping doggedly through it.
It is also about the domestic economy, the business of the day, pivoting, making new decisions, having turnkey solutions and doing turnarounds.
We don't have mocap in Singapore today- Management decided not too long after to re-channel the resources- but we continue to have a foothold in the technology with our better-utilized studios in LA, South Korea, and elsewhere that today have delved into the universes of virtual reality and augmented reality.